PEEP OUR PROJECTS
"Katie Kozlowski of KK Destination Experiences needed her business to reflect the same elegance and quality her clients enjoy in their luxury vacations. The Helm stepped in to refine her branding and workflow, creating a seamless, cohesive client experience from the first phone call to the final thank you note. Every touchpoint now reflects the high standards of luxury and sophistication that Katie’s clients expect, ensuring that behind-the-scenes efficiency matches the flawless front-end experience.”
“Every touchpoint now reflects the high standards of
luxury and sophistication that Katie’s clients expect”
"Hadas Teuscher had a decade of experience and a global network of artisans specializing in unique vessels and objects, but needed a strategic partner to turn her passion into a fully realized business. We collaborated to build Trove from the ground up, starting with a comprehensive business plan and distinct branding that spoke to Hadas’ vision. We developed the website copy to capture Trove’s elegance, established internal systems for seamless operations, and optimized workflow processes. We also developed relationships with and onboarded artisans from around the world, ensuring their unique contributions were front and center. In addition, we implemented a dynamic social media strategy, handled marketing execution, led business development efforts, and managed the legal and financial infrastructure to ensure Trove launched smoothly and successfully.”
“We collaborated to build Trove from the ground up,
starting with a comprehensive business plan and distinct branding that spoke to Hadas’ vision..”
Founder Margherita Lutz called upon The Helm to provide strategic guidance to help Hinsdale Table expand, scale, and refine its presence as a destination for elevated dining, gifting, and entertaining. We focused on identifying growth opportunities, sharpening brand positioning to align with customer values, and advising on marketing strategies across various channels to boost engagement and visibility. An emphasis on content planning, visual storytelling, and messaging ensured consistency across platforms while helping the brand connect authentically with its audience. In addition, we developed strategies to streamline day-to-day operations, improve the customer journey, and enhance back end systems to support scalable growth. We helped to lay a strong foundation for Hinsdale Table’s continued success in both the local community and beyond.
“Helping hinsdale table expand, scale, and refine its
Presence as a destination for elevated dining, gifting, and entertaining.”
In partnership with the Brooks Strong Foundation, a nonprofit dedicated to raising awareness for childhood cancer and funding meaningful research, strategic support was provided to enhance growth, donor engagement, and community reach.
Efforts included developing and refining fundraising strategies, supporting event planning and execution, and crafting donor communications to drive engagement and retention. Sponsorship development was also a key focus, with initiatives to identify potential partners, create tailored pitch materials, and strengthen external relationships to expand the foundation’s visibility and support network.
All initiatives were aligned with the foundation’s core mission, helping position Brooks Strong for long-term impact in the fight against childhood cancer.
“Helping position brooks strong for long-
term impact in the fight against childhood cancer.”
We worked closely with Astate on their full launch strategy, guiding them from concept to market with a comprehensive approach that spanned marketing strategy, social media rollout, and crafting all client-facing copy. In addition to shaping their brand narrative, we focused on optimizing their tech stack, refining operations, and developing detailed Standard Operating Procedures (SOPs), as well as an employee handbook.
Together, we built a clear and structured launch timeline, determining the right phases and pace for success. By providing organization, strategic direction, and actionable steps across all facets of the launch, we helped the Astate team accelerate their journey from idea to market, ensuring efficiency and clarity every step of the way.
Together, we built a clear and structured launch timeline,
determining the right phases and pace for success.
"When Noelle McInerney, founder of Ladidadi, needed to strategize growth and expansion, she called on The Helm to partner on enhancing internal systems. From crafting a comprehensive employee handbook to creating performance improvement plans and employee review infrastructure, we streamlined her internal operations to ensure her brand could thrive from the inside out. Now, with solid systems in place, Ladidadi is poised for expansion, and the team is empowered to reflect the brand’s core identity—internally and externally.”
“Now, with solid systems in place,
Ladidadi is poised for expansion”
“Ballyhoo Hospitality, the team behind Buck Russell’s and other standout concepts, sought to elevate their group event offerings into unforgettable, seamless experiences. The Helm came on board to consult on sales positioning, refine internal communication among staff, and optimize booking workflows to better serve both corporate clients and casual celebrants. From inquiry to execution, every step of the event process is now more intuitive and aligned with Ballyhoo’s signature warmth and hospitality, ensuring that behind-the-scenes operations match the energy and excellence guests have come to expect.”
“Now more intuitive and aligned with ballyhoo’s
signature warmth and hospitality. ”
Jen Dean, founder of The Lovey Project, envisioned a nonprofit that nurtures both the hearts and minds of children through mental wellness and literacy programming. To help bring that vision to life, The Helm stepped in to support event planning, develop thoughtful email campaigns, refresh brand visuals, and shape a marketing strategy rooted in empathy and community impact. Every touchpoint, from a newsletter to a neighborhood event, is now designed to reflect The Lovey Project’s mission of connection, care, and meaningful growth for the next generation.
“Now, designed to reflect The lovey project’s mission of
connection, care, and meaningful growth for the next generation.”
Meg Berger of Fern Studio brings warmth, style, and intentionality to every home she touches, but needed her business to reflect the same inviting sophistication she delivers to clients. The Helm partnered with Meg to refine her brand storytelling, clarify service offerings, and establish a pricing structure that aligned with the value of her high-touch design process. Behind the scenes, internal systems and workflows were streamlined to support a more efficient, scalable operation. The result is a brand experience that feels just as cozy and elevated as the spaces Fern Studio creates.
“the result is a brand experience that feels just as cozy and
elevated as the spaces fern studio creates.”
"After 15 successful years as a professional photographer, Jennings King felt it was time for a pivot. She turned to The Helm to explore new career paths, and after several strategic sessions, we landed on a deep and resounding 'Yes'—professional organizing. Together, we conceptualized her new business, Space Maker, designing its identity from the ground up. From creating polished one-sheets to writing website copy, defining services, developing a pricing structure, and outlining workflow processes, we designed a business that harnesses Jennings' entrepreneurial skills and eye for detail, turning her new venture into an organized success.”
She turned to The Helm to explore new career paths, and after
several strategic sessions, we landed on a deep and resounding 'Yes'—professional organizing
"Christine Marzullo, founder of Together at Peace Foundation, had a vision for a foundation that supported hopeful bereavement care through various charitable initiatives. When she came to The Helm, we worked together to categorize her creative ideas—what to launch immediately, future plans, and wishlist projects. From there, we developed a roadmap that transformed her vision into a fully realized 501(c)(3) foundation. From branding and mission development to legal structuring, we’ve continued to bring her vision to life, organizing successful fundraisers year after year. Together, we’ve launched new initiatives like podcasts, children’s books, and meaningful collaborations, all in line with the foundation’s mission to support those navigating loss with hope.”
“we developed a roadmap that transformed her vision
into a fully realized 501(c)(3) Foundation.”
"After 15 years in business, Adriana Marzullo of Zullo’s came to The Helm looking for a strategic partner to elevate her brand and streamline her operations. Together, we developed a growth strategy that aligned perfectly with her vision. From launching a 'menu of the week' service and launching fresh new website to shifting to a more efficient CRM system, innovating menu offerings, and revamping business outreach and proposal creation—Zullo’s is now primed for the next stage of growth. The results? Adriana increased revenue and no longer feels like she’s running the business alone—she now has a partner to strategize and bounce ideas off, making the journey that much more rewarding.”
“Adriana increased revenue and no longer feels like she’s running the business alone—
she now has a partner to strategize and bounce ideas off,
making the journey that much more rewarding.”
"When Kathy Napleton of Nourished Hinsdale realized that their charming farmhouse show kitchen had reached its capacity based on demands for their beautiful handmade market items, she called on The Helm to guide their expansion. With my extensive background in project management and culinary experience, we tackled every detail of the growth. From finding the perfect space and planning the layout to sourcing equipment, architectural drawings, and managing contractors, we handled the entire build-out process- securing permits, attending village meetings, overview of signage specifications- ensuring that every aspect was aligned with growth Now, their new kitchen is fully stocked, ready for production, and poised to support their booming business.”
“From finding the perfect space and planning the layout to sourcing equipment,
architectural drawings, and managing contractors, we handled the entire build-out process”
Partnered with The Fit x Kristin, a blossoming personal styling and closet consulting business empowering women to feel confident and put together, to support key areas of brand and business development. Together, we worked to refine the brand’s visual identity, optimizing workflows, advising on pricing structure, and creating marketing content to elevate the client experience. Strategic efforts helped lay the groundwork for sustainable growth and a cohesive, confident brand presence.
“a blossoming personal styling and closet consulting business Empowering women to feel confident and
put together, to support key areas of brand and business development.”
As a family-owned business with decades of experience, Builders Asphalt was ready to match its reputation for quality infrastructure with a stronger, more modern brand presence. The Helm partnered with the team to elevate brand storytelling, plan meaningful team-building events, and craft a social media strategy that highlights both the company’s expertise and its people. Client engagement content was developed to foster trust and visibility, ensuring that the strength and reliability seen on the job site extends to every touchpoint beyond it.
“client engagement content was developed to foster trust and visibility,
ensuring that the strength and reliability seen on the job site extends to every touchpoint beyond it.”
We partnered with the 4 Anna Foundation to conduct a comprehensive organizational audit, evaluating every aspect of their operations—from workflow and daily operations to fundraising events, legal compliance, branding, marketing, messaging, and their website. Together, we developed a strategic growth plan to streamline and elevate the foundation's impact.
In the first phase, we focused on aligning systems and optimizing workflows to ensure seamless coordination across all departments. Once the foundation's internal processes were fully in sync, we transitioned to implementing innovative strategies for growth and scalability. This collaborative effort positioned the 4 Anna Foundation for long-term success and greater outreach in their mission.
Together, we developed a strategic growth plan to
streamlineand elevate the foundation's impact.
“Interior Designer Alegra Volpe was not looking for 'just another bio'—she wanted something that truly reflected her cool, collected and clever design. That’s when The Helm stepped in crafting an 'About Me' that was as sharp and unique as Alegra herself, ensuring her brand voice stood out from the crowd. From social media descriptors to website copy, we infused every word with her distinct style, making sure her audience connects with the real her.”
“From social media descriptors to website copy, we infused every word
with her distinct style, making sure her audience connects with the real her.”
"When Melissa and Lauren had the vision to create LOMO Juice Co, they came to The Helm to bring their fresh-pressed juice idea to life. From the early stages of concept development to the final product on shelves, we worked together to develop a strategy that made their delicious juices stand out. With beautiful branding, engaging copywriting, compelling investor presentations, and a solid financial model, we ensured LOMO was ready to hit the market. A refreshing social media strategy rounded it all out, taking their business from dream to reality.”
“With beautiful branding, engaging copywriting, compelling investor presentations,
and a solid financial model, we ensured LOMO was ready to hit the market.”
"When Rachael Loerwald from branding firm Studio Foray needed compelling copy for Shelby Maberry, owner of Magic Middle, an innovative private education support service, she turned to The Helm. We crafted engaging, succinct website copy that made innovative offerings easy to understand and inviting to prospective clients. From service descriptions to essential information, every word was designed to capture the heart of Magic Middle’s mission—empowering students with personalized support.”
“From service descriptions to essential information, every word was designed
to capture the heart of Magic Middle’s mission—empowering students with personalized support.”
"To bring Harley Street Health’s concierge service to life online, The Helm partnered with Rachael Loerwald from Studio Foray and her client Dr. Callie Hollenshead. After diving deep into the target market, preferred audience, and unique differentiators, I crafted copy that perfectly captured the essence of this personalized healthcare experience. The result? Clear, compelling messaging that speaks directly to clients seeking bespoke medical care.”
“After diving deep into the target market, preferred audience, and unique differentiators,
I crafted copy that perfectly captured the essence of this personalized healthcare experience”
"Tootie Foodie isn’t just a book brand—it’s a series of playful, sing-song story poems with food-centric characters that help kids learn emotional intelligence, 'accidentally on purpose.' When Tootie Foodie came to The Helm, we launched the brand from scratch. From creating catchy branding and writing engaging copy to developing direct-to-consumer mail workflows, I helped bring this deliciously fun concept to life. We also explored business development opportunities that ranged from in-store sales to offsite event functions, making sure Tootie Foodie reaches kids everywhere with its easy-to-digest life lessons.”
“When Tootie Foodie came to The Helm, we launched the brand from scratch.
From creating catchy branding and writing engaging copy to developing direct-to-consumer mail workflows”
"Kate and Jonathan of Tono Design were looking for a roadmap for growth. That’s when The Helm partnered with them to structure pro forma financial models and streamline workflow. We dove deep into their operating model and created a powerful pro forma- providing a clear, bird’s-eye view of when they could hire and make strategic growth decisions. With a compelling pitch deck and 1:1 sessions on marketing strategy, business development, and launch trajectory, we equipped Tono Design with the tools they needed to scale successfully."
